(Senior) Digital Marketing Executive (SEO & SEM)

Our client is an interactive digital marketing consultancy in Hong Kong hiring a (Senior) Digital Marketing Executive with SEO & SEM experience. With the use of AI and big data analytics, They developed the first Cantonese-based digital audit system, generating in-depth business insights for analyzing and predicting upcoming market trends. They also are pioneers in search marketing with 14 years of online marketing experience and we have been trusted time and time again by over 1,000 brands to fulfill their online marketing strategy in Hong Kong and PRC Market, Now, We are now recruiting for an intelligent, passionate and self-driven Digital Marketing Executive with SEO / SEM experience who interested to pursue a career and capture the trend in the booming online / social media industry in Hong Kong’s fastest growing online marketing company.

Responsibilities include:

• Account management and monitoring campaign delivery results and KPI

• Plan and execute AI-assisted SEO and SEM campaigns, using AI tools for keyword research, bidding optimization, and ad copy testing to improve ROI and lead quality.​

• Use generative AI tools (e.g. ChatGPT, Gemini, Jasper, Canva AI) to brainstorm campaign ideas, create marketing copy, and A/B test creatives while maintaining brand tone and compliance.​

• Build simple AI-powered workflows (e.g. automated reports, dashboards, alerts) to monitor website traffic, conversion funnel and campaign performance, and propose data-driven optimisation plans.​

• Apply AI-driven audience segmentation and remarketing strategies to improve targeting, personalization and conversion across search, social and email channels.​

• Stay updated on the latest AI and MarTech trends, evaluate new tools, and recommend practical use cases for the marketing team and management.

Requirements :

• Hands-on experience using AI tools in digital marketing (e.g. for keyword research, copywriting, image or video generation, or campaign optimisation) will be a strong advantage.​

• Strong data literacy, able to use analytics and AI-based insights (e.g. predictive or propensity scores) to plan and optimise campaigns.​

• Good understanding of AI basics (capabilities, limitations, ethics, data privacy) and how they apply to performance marketing, content marketing and marketing automation.​

• Quick learner with curiosity to test new AI marketing tools and integrate them into daily workflows to improve productivity and campaign performance.

Benefits:

• 5 days Work + Bank Holidays, work at Kwun Tong
• Full Medical Coverage
• Performance Bonus
• Birthday Leave, Wedding Leave
• Training Subsidy
• Professional Training + Good Career Prospect in the Growing Digital Marketing Industry

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Interested and qualified parties please send full resume including current salary, expected salary and availability to our recruitment email: hr@sunjob.com.hk

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