What you will be doing:

• Plan and execute AI-assisted digital and e‑commerce campaigns, using AI tools for audience targeting, bidding optimisation, and creative testing across Google, Meta and marketplaces to grow sales and ROAS.​

• Use generative AI tools (e.g. ChatGPT, Gemini, Jasper, Canva AI) to develop campaign ideas, product copy, email flows and social content, and run A/B tests on messages and creatives.​

• Build simple AI-powered automation and dashboards (e.g. reports, alerts, lead scoring, product recommendation rules) to monitor funnel performance and drive data‑driven optimisation for the online store.​

• Apply AI-driven customer segmentation and personalisation (e.g. product recommendations, triggered journeys, dynamic content) to improve conversion rate, repeat purchase and customer lifetime value.​

• Evaluate new AI and MarTech tools for e‑commerce (chatbots, recommendation engines, marketing automation, predictive analytics) and lead testing to integrate the best tools into daily operations.​

What you need for this position

• Degree holder in marketing, communication, brand management or related disciplines;
• 8-10 Years experience in marketing, and brand building capacity, of which at least 3 years in a managerial position; Marketing Manager (Digital / Online / E-commerce business)

• Hands-on experience using AI tools in digital / e‑commerce marketing (for example ads optimisation, content generation, product recommendations or marketing automation) is a strong advantage.​

• Strong data and analytics skills, able to interpret AI-generated insights, experiment results and attribution data to make strategic decisions on budget allocation and channel mix.​

• Good understanding of AI concepts, limitations and data privacy for marketing, especially in the context of customer data, tracking, and personalisation on online store / marketplace platforms.​

• Curious, fast learner, comfortable testing new AI / MarTech tools and leading the team to adopt more automated and AI‑driven workflows.