Digital Marketing Specialist – Healthcare

Job Highlights

• Experience from Digital Marketing Agency Preferred
• Knowledge of Healthcare Products is a plus
• All-round Digital Marketing Activities

Responsibilities:

• Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns, etc.
• Accountable for digital reach & SEM/SEO optimization by working with media agency
• Copywriting for online and social media content such as articles/blog posts and marketing messages.
• Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
• Own category social influencer (Celebrity/KOL/KOC) strategies and landscape knowledge
• Daily Social media and community engagement activities including prompt communication and handling of feedback
• Design and drive strategic content marketing initiatives such as content planning, development and optimization across different online and social media channels and digital touch-points
• Regular lead and performance tracking and reporting during and post-marketing campaigns
• To complete the task given within the agreed deadline

Requirements:

• Bachelor Degree Holder
• At least 2 years of working experience in relevant digital areas (from Healthcare Company / Digital Marketing Agency)
• Excellent verbal and written communication in English & Cantonese
• Passionate in the Healthcare industry
• Immediately availability or short notice are preferred.